Selecting the ideal roof sealant has become a complex and confusing task, due to the wide variety of brands and products available on the market. Sometimes, the consumer ends up choosing to make their selection based on saving money at the time of purchase. However, there are many differences between the products that each brand offers and that will affect not only the immediate result when sealing, but also the total cost in the medium and long term that it will entail to keep the ceiling free of leaks and with a level of whiteness. enough to cool the interior space of the structure. How can the consumer make an informed decision?

Recently, Enco began an educational campaign for the consumer, in which it makes public the relevant attributes that each of the sealants and "primers" within its line have, in terms of their chemical formulation, modifications, contribution to heat reduction and temperature, yield per square foot and correct application.

"For us, a satisfied customer is extremely important and if the consumer chooses one of our sealants, they will do so based on the real information of each one, knowing what the value-for-price relationship is, according to their budget. In this way, the consumer You will be clear at the time of your purchase of what attributes you are receiving or giving up as you move through our line of sealants towards higher or lower priced products and you will not feel cheated in the purchase made," said Ana Bido, Sales Manager; by Enco.

In this philosophy of transparency, Enco makes it clear which sealants within its line can be used both when sealing for the first time and when offering maintenance to your roof, as well as which ones are recommended to perform maintenance on the roof once it has been previously sealed. with another premium sealant within its line. To support the consumer in the product selection process, Enco developed a simple-to-use tool, which consists of a comparative table of all roof sealants and primers under its line and the attributes that differentiate them.

Explaining the comparison table, engineer Jerry Santos, technical director of Enco's Coatings Division, indicates that "as an example, if a customer chooses the new member of the Enco sealant family, the Plus+ Seal sealant, they will know that You receive a very good quality sealant, which is a primer and a sealant in one, with a silicone-modified acrylic composition, which will help you seal your roof for the first time or maintain a previously sealed roof and will give you 375 p /c per 5-gallon pail. Meanwhile, if you purchase the top-of-the-line sealant, such as Fiber Seal XP, you will pay a slightly higher price, but you will have a sealant with the characteristics of Plus+ Seal, added to a "higher temperature reduction index, urethane modified, fiber reinforced, yielding 400 p/c per 5 gallon pail, among other attributes."

What attributes should the consumer know?

It is important that the consumer is guided on the following attributes in any roof sealant. As a general rule, it is important that you ensure that the sealant is one of an elastomeric acrylic formulation (all Enco sealants are), which means that the sealant has the ability to expand and contract according to the temperature of the environment, allowing that the layer remains intact, uniform and does not fracture (reduces cracks). Now, what other attributes should you look for that increase the quality of the sealant?:

1. 100% Acrylics - A 100% acrylic formulation of the sealant will guarantee that you are acquiring a sealant with high durability and resistance to inclement weather. When you go to buy a sealant, know that if it is 100% acrylic you are purchasing a sealant of higher quality and value for price vs. another that is not.
2. Titanium- A very important element in the function of a sealant is heat reduction and energy savings. The titanium dioxide content is mainly responsible for the level of whiteness and shine of the sealant. The whiter the sealant, the more it will reflect the sun's rays and reduce heat and energy consumption in your home. This works in combination with the amount of high-quality polymers in the sealant, which add body and thickness to the sealant layer. The thicker this layer is, the less heat it will transport from the surface to the interior space.
3. Urethane- Another component that interacts in the formulation to provide greater strength to the exterior and increases durability, is the modification of a 100% acrylic sealant with urethane. Urethane also increases the adhesion of the sealant on any type of surface (concrete, wood, etc.).
4. Fiber- Fiber provides greater consistency, greater body and greater firmness to the coat. This translates into savings for the consumer since it will not be necessary to use an additional nylon fiber mesh in some areas of the surface that may require it.
5. "Primer" included - Sealers and primers in one, can be applied without using a primer, due to their high adhesion and consistency. However, know that Enco always recommends the use of a "primer" when sealing a concrete structure for the first time, since in the sealing process the "primer" occupies a different function than what we know from other processes, such as For example, the process of painting a wall. In the case of sealing, the main function of the "primer" is to penetrate the concrete slab and crystallize between its cracks and pores to ensure a more reliable seal.

"We encourage consumers to demand factual information about each roof sealant, particularly what formulations and attributes the sealant has that make it more or less expensive so that they do not fall victim to misleading advertisements. We want our customers to know that Enco has a alternative for every budget and that we are transparent about the added value they obtain by investing in "premium" sealants within our line. In addition, under our line you can obtain sealants of the highest quality, at a price that would save you money. Bido concluded.

Enco has expanded its product offering to offer consumers roof sealing systems suitable for the needs and requirements demanded by the structural and climatological conditions of Puerto Rico and the tropics.

For information, call 787-739-3751 or go to facebook.com/encopr .

Original article: https://construccionelnuevodia.com/noticia/enco-revela-guia-para-el-consumidor/